The ClickBank University 2.0 Review – What You Need to Know Before Purchasing!

ClickBank is one of the largest affiliate marketing network platforms which allow product creators to sell their products and affiliate marketers to promote these products. They first launched a training program back in 2014, which was later upgraded to version 2.0 in three years later.

In my version of the ClickBank University 2.0 review, I will reveal to you the one important thing you really need to know before deciding to purchase this product.

The ClickBank University 2.0 Review Summary

Name: ClickBank University 2.0
Product Type: Product Creation and Marketing Course
Price: $47/month + $594 upsell + $97 upsell
Owners: Justin Atlan and Adam Horwitz
Overall Rank: 75 out of 100
Recommended: Yes

The ClickBank University 2.0 training program is ClickBank’s own official course to guide you in creating your own digital products and market it on ClickBank. An affiliate marketing course is also included to help people kick start their business by promoting other people’s products first, although the information covered on affiliate marketing is pretty basic.

I would like to stress that the focus of CBU is on how to create your own products.

Therefore, I would only recommend ClickBank University 2.0 to those who want to create and sell their own products. But you shouldn’t purchase everything they want you to buy. They have a high-ticket upsell which they claim can help speed up your journey. Keep reading for details on why you SHOULDN’T get the upsell from them if you decide to go with CBU.

However, if your focus is on promoting other people’s product, the training is somewhat limited. There are better alternatives out there, with better training courses, better support and better tools at a better price! For that, I recommend you check out Wealthy Affiliate.

>>Check Out My Top Recommendation for Building an Affiliate Marketing Business<<

What is ClickBank University 2.0?

What is Inside ClickBank University
ClickBank University is a training platform and community to help you create, publish and sell your own products on ClickBank. It also teaches you how to promote other people’s products through affiliate marketing.

Now, if you don’t already know, ClickBank is one of the biggest affiliate marketing marketplaces, where product vendors list their products to sell and affiliates look for products to promote.

What is Inside ClickBank University 2.0?

Course Outline

The training lessons are video-based and each video is 3 to 25 minutes long. The first 3 weeks’ lessons are available immediately, but the rest are drip fed on a weekly basis. If you want to unlock all the lessons, you would need to submit a ticket to their support.

The 12-Week Vendor Training

This is the main training and key focus of ClickBank University, which is to help people create their own products and sell it on ClickBank.

The key things you will learn here are:

  • Finding the best niche to go into and product to create
  • Creating a customer avatar
  • Creating your course or digital product and how to outsource them
  • Generating ideas for upsells to increase the sales value per customer
  • Creating a sales page / squeeze page
  • Setting up on ClickBank
  • Driving traffic to you sales page and getting affiliates to promote your product
  • Split testing your marketing campaigns and sales pages
  • Scaling up your business

The training is presented in a step-by-step format in videos and PDF files.

The lessons here are high-quality and pretty comprehensive. If you feel that you have a particular set of skills or experience that you can translate into a product, this would be a perfect training for you and ClickBank University is well worth the price.

The 8-Week Affiliate Marketing Course

The affiliate marketing course is one of the two training available. The main focus is that it teaches you how to promote other people’s products on ClickBank as an affiliate.

However, as I’ve mentioned earlier, the main emphasis is really on the vendor training. I find the lessons here were not up to my expectations and some information is out-of-date, to be honest.

The training starts off with a very lengthy video about what affiliate marketing is and how it works.

The course focuses heavily on email marketing and driving paid traffic to your landing page with an email opt-in form.

All-in-all the lessons here are very general and could be obtained easily for free online. They do not provide in-depth over-the-shoulder lessons on what to do, and you will be left to figure out a lot of things on your own.

A better place to get the step-by-step lessons to build a successful affiliate marketing business is at Wealthy Affiliate.

Weekly Live Q&A Webinars With Justin and Adam

Included in the membership subscription is the weekly live webinars hosted by Justin and Adam.

During the webinars, members are allowed to ask any questions they have regarding the training courses and setting up of their businesses.

Each webinar is recorded and can be viewed at a later time by the members. However, I find the webinars rather unstructured and don’t have specific topics, so it makes it harder if someone is looking for a solution to a particular problem they are facing.

Instead, they learn about general and random things on each webinar as questions are being raised.

The Community – A Forum and Facebook Group

As a member, you will have access to the CBU Forum and their private Facebook Group.

The community is pretty active and people do try to help each other out. Adam and Justin also occasionally participate in discussions to answer members’ questions.

Upsell 1 – ClickBank Builder 2.0 ($594!)

Upon purchasing and signing up for the CBU course, you will be directed to a sales video promoting their ClickBank Builder 2.0 product.

ClickBank Builder
This is a useful tool that allows you to create nice and professional looking websites and landing pages. The builder is easy to navigate with its drag-and-drop feature, with many templates to choose from.

The main downside to this is that ClickBank Builder 2.0 costs a one-time fee of $594!

I personally think there are many drag-and-drop page builders which are better and cost way less (although many are on monthly subscriptions). Two very good alternatives are Thrive Architect ($67 per month) and Clickfunnels ($97 per month).

Another downside to using ClickBank Builder is that the web pages you create with the tool will be hosted by ClickBank, which means it will make it that much harder to cancel your subscription to CBU, as it can be a great hassle to move your website elsewhere.

Upsell 2 – The Ultimate Case Study ($97)

This is an advanced training in addition to the two core training on CBU.

It features many behind-the-scene videos of ClickBank University’s success stories and strategies to drive traffic and sales.

The main focus areas of the advanced training are:

  1. Email Marketing
  2. Banner ads
  3. Launches
  4. Webinars
  5. Optimization

Who is ClickBank University 2.0 For?

The main issue is that ClickBank University is sold as a course for both vendors and affiliate marketers. While this is true in that the training material is provided for both groups of people, the quality of the information provided is skewed towards people who want to create their own products.

So, if you have great ideas you would like to turn into your own digital products and sell online, then ClickBank University is definitely a good place for you to start.

The course is comprehensive and is definitely worth the price you are paying if you want to learn how to build your own products.

However, if you are interested to start an affiliate marketing business and hope to learn everything you need to know to do so, this is where ClickBank University falls short. ClickBank University touches on a lot of topics regarding affiliate marketing but there are many gaps in the information you need to seamlessly build a business.

Instead, you should be checking out programs that are created solely for affiliate marketers, such as Wealthy Affiliate.

The Good & the Bad

The Good:

High quality training to help you create your own products
The training is solid and covers all aspects of building your products to sell on ClickBank. If that is what you want to do, you will get a lot out of the training.

Some good additional lessons on YouTube and Copywriting
CBU comes with an extra training that teaches you how to market your products on YouTube. Additionally, there is also a short guide on how to write good sales copy.

30-day money back guarantee
As with most ClickBank products, CBU has a 30-day money-back guarantee if you do not like the product, making it a risk-free investment or trial.

The Bad:

Course focuses heavily on using the ClickBank Builder, so you may be pressured to purchase it
The step-by-step training lessons show you how to build pages using the ClickBank Builder. If you are a beginner and rely on these step-by-step lessons to build your pages, you may be stuck if you do not purchase ClickBank Builder.

This is a clever upsell embedded in the training itself. It largely makes it necessary to purchase this tool if you want to follow the training and have no idea how to utilize other tools.

If you do not want to pay the high price to purchase this tool, you would need to spend a lot more time outside of this course to learn how to use the other website-building tools.

Locked training modules
As you log in to the members’ area, you will find that only the first 3 week’s training is available to you. The rest will be drip fed to you each week. You can submit a ticket to unlock all the modules, although this will be an additional step that you need to take.

I suspect that this is a tactic to keep the members subscribed to their service as long as possible, as some members will follow the pace set by the creators and not unlock the entire program immediately.

Subpar affiliate marketing training
The training on affiliate marketing is mediocre at best and some information is outdated.

It is obvious that the course was first created to teach people how to be a vendor on ClickBank and it feels like the affiliate training is added on to it as an afterthought to capture a bigger market.

Limited training on traffic generation
The course focuses only on paid traffic and emphasizes a lot on Facebook Ads and Instagram. The whole idea is to send traffic to an email opt in form, build up your list and promote to them.

The course omits the other forms of traffic, especially free traffic via SEO (which is a powerful source of traffic if done right), and potentially leaving a ton of money on the table.

My Final Say on ClickBank University 2.0

To summarize, ClickBank University 2.0 is a solid and legit training course to teach people how to create digital products and be a successful vendor on ClickBank. The lessons are comprehensive and detailed.

The lessons are beginner-friendly and guides you in every step of the product creation process. I would recommend this course to those who are serious about being a vendor on ClickBank.

>>Click here to get the ClickBank University 2.0 course<<

However, you have to be prepared to spend an additional $600 to purchase ClickBank Builder to fully make use of the training, as many lessons are largely based on using this tool.

If you are looking to be an affiliate marketer, I WOULDN’T recommend ClickBank University for you. The training is limited and sometimes outdated. For $47 a month, you are not getting the best value and resources to help you get started in being a successful affiliate.

Instead, I recommend Wealthy Affiliate.

For just $49 a month ($29 a month if you get the yearly subscription) and NO UPSELLS, you get the most comprehensive step-by-step training to help you find success in affiliate marketing. This also includes all the tools you need such as website hosting for you blog and a very advanced keyword-research tool to help you rank in search engines.

The community at Wealthy Affiliate is much more active and helpful than CBU and you can always find help around the clock. The live training webinars held each week is packed with useful up-to-date information and is topic-oriented so that you can easily search for a particular topic at any time.

If you are serious about building an affiliate business and want the best platform to do so, I highly recommend Wealthy Affiliate.

>>Check out the Wealthy Affiliate review here to find out everything you want to know.<<

ClickBank University 2.0

$47/month + $594 upsell + $97 upsell








  • High quality training to help you create your own products
  • 30-day money back guarantee


  • You may be pressured to buy the Upsell based on how the course is structured
  • Subpar affiliate marketing training
  • Limited training on traffic generation

6 thoughts on “The ClickBank University 2.0 Review – What You Need to Know Before Purchasing!”

  1. Thank you for this very useful review of the Clickbank University 2.0.

    I remember I used to think about joining the Clickbank University because I promote a few Clickbank products. But I chose the Wealthy Affiliate instead, for the reason you mentioned. The CU is more for the product creators tha affiliates.

    One thing I really don’t like about CU is all those upsells.

    • Hi Sandy,

      Yes if you’re looking to start a affiliate marketing business, Wealthy Affiliate the perfect platform. 

      Cheers, Joe

  2. Thanks for making a review on clickbank university, indeed they have good training but I must say that it’s a little pricey for alot out there who are newbies in learning more about affiliate marketing or setting up an online business, on the other hand wealthy affiliate does seem like a preferred option for me as this has all it takes for a setting up a successful online business.

    • Hi Jeremiah,

      Thanks for your feedback. Yes it’s rather expensive to pay $47 for just the training, but it’s actually pretty good. I suggest you learn everything you can and move on to other platforms. 

      I like wealthy affiliate as it includes great tools and the community and support is awesome too. 

      All the best to you in building your business. 


  3. Hi Joe

    Thanks a lot for this details explanation on the ClickBank University 2.0 review. This looks like a very interesting program, but I’m not sure if it is suitable for me. Moreover, the upsell is very expensive which definitely a big downside for me. I’m not a tech-savvy, so surely I will need a website or landing page builder if I’m going to join this program.
    I will check your other review and see if there are any legit program that safe to join. Thanks!


    • Hi Samm,

      Glad you found the review helpful. Yes it is a good program for those who want to create and publish your own digital products, so I’d highly recommend it if that’s what you wanna do. You can always use other website builders with the program, just a little more work. 



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